ANDREA ADAMO WAS BORN IN 1984 IN CROTONE AND DURING HIS STUDIES AT THE ACADEMY OF FINE ARTS IN BOLOGNA HE STARTS HIS PATH AS A FASHION DESIGNER THANKS TO AN INTERNSHIP AT LES COPAINS. AT THE BEGINNING OF 2020, DURING THE EUROPEAN LOCKDOWN, ANDREA ADAMO GROWS THE NEED TO EXPRESS HIMSELF IN A FREE AND UNFETTERED WAY. THIS IS HOW THE BRAND ADĀMO WAS BORN.  ADĀMO EXPRESSES THE DESIGNER'S SENSITIVITY AND VISION OF FASHION. HIS TASTE, HIS WAY OF BEING WAS BORN DURING HIS CHILDHOOD IN CROTONE. THE DESIGNER FEELS THE NEED TO EXPRESS HIS CREATIVITY WITHOUT CONSTRAINTS. ADĀMO CHOOSES NOT TO HAVE SHADES, TO CLAIM DIVERSITY AS AN ESSENTIAL STRONG POINT. 
THE MATERIALS ARE ALMOST LIKE A SECOND SKIN, SOME CONTAINING, TO CREATE BRAZEN BODY SHAPES.