In 1993 Miuccia Prada conceives Miu Miu. Released from the norms of Prada, the brand is the focus of Miuccia’s personal creative freedom, mixing gleeful and playful elements with a fascinating and avant-garde style. Light and youthful reminiscences are visible in the choice of various color shades and fresh feminine volumes. The unruly aesthetics of Miu Miu are in harmony with an indirect sensual attitude, made for independent women all over the world.