Coming from Rimini, Massimo Giorgetti decided to undertake his path with MSGM in 2009. The brand can be described as the touchpoint between various elements that dominate the designer’s personal life and taste. The influences of the music culture and Pop art are always visible in every MSGM creation, which also reflects a colorful and playful freedom of design. Massimo Giorgetti has also succeeded in combining this very contemporary, energetic and sometimes streetwear style with a refined ‘Made in Italy’ tailoring.