Founded in 1961 by André and Coqueline Courrèges, the Courrèges fashion house has revolutionized the world of fashion and design. Movement, purity, color, light--these are the hallmarks and style that Courrèges began to establish as early as 1965 with an emphasis on structured lines and a focus on white, later ranging into color variations and new materials, such as vinyl. Eminently optimistic and full of energy, Courrèges led the way in every field in which it dared to venture. The rebirth of this legendary brand now takes on a new dimension with the decision to change the positioning strategy for its fashion, accessories and fragrance businesses. The brand is still focused on its mission to offer a growing range of innovative and modern designs in line with the brand's original ideals.