Nine in The Morning is an all-Italian brand. It was born from a family of Venetian entrepreneurs who have always fallen in love with one of the most iconic and beloved fabrics in the world: Denim. From the love for this material was born the desire and the need to experiment and create garments, especially trousers, that could express the many faces of a woman. Every trouser, every "Nine" is a dialogue between past and future , between tradition and modernity. Personality, comfort, fit, softness, geometry, character. We imagine a fabric in the hand of a tailor who forges and challenges all his knowledge: the nearest and the most distant future.