Spectacular fashion shows, marble and crystal boutiques, a skull studded with stones as an iconic emblem... With a slightly transgressive rock style, Philipp Plein has established himself as a new phenomenon on the fashion planet for a few seasons. At 36, the German business designer, who set up his maison in Switzerland, has managed to make his name a recognized brand, which buyers and fashion editors follow with ever greater attention. Philipp Plein reinvents a new luxury with a non-conformist touch that seduces the public.