The designer Heron Preston started his career in innovative environments, such as Nike and the Kanye West’s team. From 2016, he proposed his bold interpretation of apparel thanks to his homonymous brand and to a series of original fashion collaborations with very unusual companies. Recognizable for its orange details and the Cyrillic font, Heron Preston is a symbol of experimentalism and youth culture. It plays with different elements, such as the street culture, sustainability, patterns, workwear and fabrics.
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